Man up, Slow Down
Written by Keshia Jansen on December 4, 2017
The Western Cape Government has released a powerful advertisement titled #ManUpSlowDown to highlight the vulnerability of women and children on the road.
The advertisement forms part of the road safety initiative, Safely Home, which is aimed at reducing the number of people killed on the province’s roads.
According to a statement, this advertisement ties in with the “16 Days of Activism for No Violence Against Women and Children” theme.
The advertisement highlights that there are many forms of abuse, and that aggressive driving is one of them.
According to the statement, 6 581 people have been killed on Western Cape roads between 2012 and 2016.
Out of 1 361 drivers who were killed, only 156 of them were female.
This means that fatal crashes are more likely to have male drivers than females.
Statistics also show that more women than men have been killed as passengers between 2012 and 2016.
During the same period, 689 children below the age of 14 have been killed on Western Cape roads.
Spokesperson of the Minister of Transport and Public Works, Donald Grant, has said: “As the notoriously dangerous festive season fast approaches, we hope that all who see this powerful message will heed its warning, and be more mindful of how they conduct themselves on our roads.”
See the advertisement below.
Image credit: (Safely Home screenshot)